Sra. Alba Sierra Feijóo

Institutions of which it is part

Cross-departmental services

Communications Management, Corporate Strategy and Citizens Advice

Project Manager

Producer and journalist, I have extensive experience in communication and project production. After working on shoots, studio sets, and newsrooms, I am now embarking on a new stage in the healthcare field as a Project Manager in the Strategy and Digital Channels Unit for the VHTeDades program at Vall d’Hebron.

Curriculum

Degree in Audiovisual Production and Performing Arts (IFP Atresmedia) and in Journalism and Corporate Communication (URL Blanquerna), I have extensive experience in the field of communication. I have worked in media outlets such as ETV Terramar, La Xarxa, and Betevé, where I carried out production and editorial tasks, as well as in corporate communication at Kriba (a startup at the Parc Científic de la UB) and at Vall d’Hebron University Hospital.

I have solid experience in writing news and content, as well as in production and filming, particularly in the sports field, conducting live broadcasts of football and basketball matches (RFEF and EBA).

Working in these various media outlets has helped me develop my journalistic skills and become a versatile professional, capable of storytelling, writing, and producing with a global vision.

In 2024, I joined Vall d’Hebron for the first time, in the Press Department, as an intern. Later, I worked at Kriba, a health startup located in the Parc Científic de la UB, where I served as Community Manager and managed events. A few months later, I returned to Vall d’Hebron, where I am currently part of the Strategy and Digital Channels Unit as Project Manager for the VHTeDades program.

Passionate about communication and innovation in healthcare, I work to highlight the contributions of healthcare professionals and to share projects that improve patients’ lives and well-being.